Review: By Rian Whitton
The lines between strategic communications and behavioural science are blurring, opening doors for a range of actors. From private advertisers, global brands, political parties and military authorities, the power to influence and persuade a designated audience is being supplemented with a growing number of techniques, methodologies and doctrines. Following the tumult of 2016, Sven Hughes, an ex-serviceman, gives readers a refreshing insight into the Influence industry, where its stalled, and how it can get results in the future. Continue reading →